Adidas v. The Little Guy

On Monday, July 30, 2018, Adidas was served with a trademark infringement suit for using the phrase “Never Done” after agreeing to partner with, the creator, Abraham Berti Levy, a small business entrepreneur, to use it to market apparel. Levy is a business owner who trademarked the phrases “You’re Never Done ® ”, “YND ® ,” “Never Done ® ,” “We’re Never Done ® ” and “I’m Never Done ® ” and subsequently plastered it on his line of apparel. Levi and Adidas were originally suppos